Australia welcomed more than one million Chinese visitors for the first time in a 12 month period. Attracting Chinese Inbound visitors presents fantastic opportunities along with significant challenges. Australian tourism businesses which understand and are willing to adapt to the needs of Chinese visitors would derive the biggest benefits.
Why tourism providers should be "China Ready"?
How to tailor your offerings for the Chinese visitor?
Hilton's Haunting program (roughly means “welcome” in Mandarin) program provides added amenities for Chinese travelers at 110 Hilton properties in 30 countries worldwide. Bookings for rooms with Huanying amenities grew 15.3% in 2014 over the previous year.
Hilton pushes out Huanying messaging on WeChat, and it has partnered with Chinese celebrities and brands on Weibo to drive exposure around the program. There’s also a dedicated Hilton Worldwide Chinese website produced in Mandarin.