As the Web has come to play a central role in corporate strategies for sales, marketing, partner management, customer support, HR and other core functions, the amount of information that needs to be shared online has grown exponentially. Corporate marketing and IT departments have been faced with the formidable challenge of speeding their company’s adoption of the Web as a strategic differentiator while also organizing and managing the deluge of information that needs to be shared online.
What Is a Content Management System?
A content management system (CMS) is a Web-based software infrastructure upon which all of a company’s Web properties can be managed. A CMS solution provides a central management console through which a Web site can be maintained, page design templates can be managed and site content can be easily updated. A CMS solution is the technical backbone for the execution of a company’s Web strategy.
What are the benefits of a Content Management Solution?
The Web, when leveraged correctly, is a very effective means through which corporate business objectives can be achieved. Leads can be generated, intellectual property can be shared, relationships can be managed and products can be customized and marketed, all within a central environment that portrays corporate brand and image. An effective content management implementation will make theWeb presence dynamic, meaning that it can evolve as the business needs do and will support targeted messaging to a range of audiences. A CMS allows a company to create and manage their own content.